The works highlighted above are some of the campaigns that I was fortunate enough to have full creative control over.
Whether working with existing supplier assets/ imagery or starting with a blank canvas, the goal of each key artwork is to get the message of the campaign across quickly and effectively, whilst breaking through the noise of competing promotions in a store environment. We aim to make each campaign feel different from the last whilst still being under the 'Ritchies' brand umbrella. These restrictions create a fun challenge and always make for a more considered and thoughtful end product.
The final images are taken from the Ritchies Liquor Magazine' Edition 4: Cocktails by Tommy' and "Edition 6: Perfect Pairings'. This was a collaboration between fellow designers in studio, which the former recently won the award for Best Digital Publication at the Real Media Awards 2025.
